Jessica Shipman, Author at BlogPaws https://blogpaws.com/author/jessica/ Collaboration • Education • Community Tue, 08 Oct 2024 22:28:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://blogpaws.com/wp-content/uploads/2022/08/cropped-favicon-32x32.png Jessica Shipman, Author at BlogPaws https://blogpaws.com/author/jessica/ 32 32 Celebrating Passion in the Pet Industry: SuperZoo 2024 BlogPaws Best Award Winners https://blogpaws.com/celebrating-passion-pet-industry-superzoo-2024-blogpaws-best-award-winners/ https://blogpaws.com/celebrating-passion-pet-industry-superzoo-2024-blogpaws-best-award-winners/#respond Tue, 27 Aug 2024 13:32:08 +0000 https://blogpaws.com/?p=37448 A good story goes a long way, but a good story supported by passion and the drive to improve the lives of pets everywhere becomes a great story. As pet industry experts, we at BlogPaws are ready and waiting to hear the next great story. And we think we found some while attending the latest...

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]]> https://blogpaws.com/celebrating-passion-pet-industry-superzoo-2024-blogpaws-best-award-winners/feed/ 0 Pushing Pet Industry Innovation: BlogPaws Best Award Winners at Global Pet Expo 2024 https://blogpaws.com/pushing-pet-industry-innovation-blogpaws-best-award-winners-at-global-pet-expo-2024/ https://blogpaws.com/pushing-pet-industry-innovation-blogpaws-best-award-winners-at-global-pet-expo-2024/#respond Tue, 02 Apr 2024 07:41:00 +0000 https://blogpaws.com/?p=36822 The pet industry is often referred to as an industry built on passion. That passion drives innovation through not only exciting new product launches, but also through the introduction of new pet businesses and existing businesses to the pet scene. As small pet business coaches, we here at BlogPaws are constantly on the look out...

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]]> https://blogpaws.com/pushing-pet-industry-innovation-blogpaws-best-award-winners-at-global-pet-expo-2024/feed/ 0 5 Products to Take Your Instagram Reels to the Next Level https://blogpaws.com/5-products-to-take-your-instagram-reels-to-the-next-level/ Sat, 25 Feb 2023 02:53:46 +0000 https://blogpaws.com/?p=35558 There’s no debating that Instagram Reels are a great opportunity for small pet businesses to grow their audience and reach new potential customers. And if you don’t believe me yet – start here. We don’t only create our own business Reels, but we encourage and teach Reel creation through our semi-annual #PetBizReels Challenge. One of...

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]]> Letter to the BlogPaws Community: Tackling Burnout https://blogpaws.com/letter-to-the-blogpaws-community-tackling-burnout/ https://blogpaws.com/letter-to-the-blogpaws-community-tackling-burnout/#respond Tue, 01 Nov 2022 16:00:55 +0000 https://blogpaws.com/?p=35366 To our amazing BlogPaws Community, We’re trying something new today and I’m excited for you to join me on this journey. Here at Team BlogPaws, we have a not-so-secret obsession with content marketing and SEO. Ask any of us on the team a content or SEO-related question and before you know it, you’ll be slowly...

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]]> https://blogpaws.com/letter-to-the-blogpaws-community-tackling-burnout/feed/ 0 Learn More About BlogPaws Best Award Winners at SuperZoo 2022 https://blogpaws.com/learn-more-about-blogpaws-best-award-winners-at-superzoo-2022/ https://blogpaws.com/learn-more-about-blogpaws-best-award-winners-at-superzoo-2022/#comments Thu, 22 Sep 2022 14:00:09 +0000 https://blogpaws.com/?p=35329 Paying close attention to trends and innovative brands is critical to truly understanding the workings of the pet industry. As an educational media company, the BlogPaws Team has the opportunity to attend and cover large industry events where the major trends are apparent and these innovative brands exhibit their latest products. Recently the team attended...

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]]> https://blogpaws.com/learn-more-about-blogpaws-best-award-winners-at-superzoo-2022/feed/ 1 6 Follow-Up Tips for Networking Events in the Pet Industry https://blogpaws.com/6-follow-up-tips-for-networking-events-in-the-pet-industry/ https://blogpaws.com/6-follow-up-tips-for-networking-events-in-the-pet-industry/#comments Tue, 13 Sep 2022 16:00:49 +0000 https://blogpaws.com/?p=34977 Whether you attend large trade shows like SuperZoo or Global Pet Expo, smaller regional shows, or local events like festivals and farmers’ markets with your business, in-person networking is an important skill to have. In this article, we’re going to help you prepare with a few key tips for networking events. Just like many things,...

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]]> https://blogpaws.com/6-follow-up-tips-for-networking-events-in-the-pet-industry/feed/ 3 8 Pet Industry Trends Highlighted at SuperZoo 2022 https://blogpaws.com/8-pet-industry-trends-highlighted-at-superzoo-2022/ https://blogpaws.com/8-pet-industry-trends-highlighted-at-superzoo-2022/#respond Thu, 08 Sep 2022 16:00:20 +0000 https://blogpaws.com/?p=35015 Every year thousands of pet professionals descend on Las Vegas, Nevada to share or search for the latest in pet product innovation. SuperZoo is an annual pet retail trade show that brings together pet industry manufacturers, distributors, store owners, and more across a multi-day event.  This year the BlogPaws team attended with three goals in...

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]]> https://blogpaws.com/8-pet-industry-trends-highlighted-at-superzoo-2022/feed/ 0 How to Install Google Analytics 4 on WordPress https://blogpaws.com/how-to-install-google-analytics-4-on-wordpress/ https://blogpaws.com/how-to-install-google-analytics-4-on-wordpress/#comments Thu, 01 Sep 2022 16:00:35 +0000 https://blogpaws.com/?p=34949 Beginning on July 1, 2023, Google Analytics 4 (GA4) will be the only option available for website owners to continue tracking their website traffic via Google Analytics. Universal Analytics (UA), the current version of Google Analytics, will retire. Though historic UA data will be accessible through UA for at least 6 months, the tool will...

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]]> https://blogpaws.com/how-to-install-google-analytics-4-on-wordpress/feed/ 1 How to Batch Content for Instagram Reels https://blogpaws.com/how-to-batch-content-for-instagram-reels/ https://blogpaws.com/how-to-batch-content-for-instagram-reels/#respond Tue, 16 Aug 2022 16:00:45 +0000 https://blogpaws.com/?p=34839 It’s natural for ideas and inspiration about your pet business to come to you in waves. Some days you might be full of ideas for future pet-themed Instagram Reels and other days you might be left empty-handed. One of our favorite ways to take advantage of the natural ebb and flow that is creativity is...

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]]> https://blogpaws.com/how-to-batch-content-for-instagram-reels/feed/ 0 Why You Should Have a Content Catalog for Your Website https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/ https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/#respond Tue, 26 Jul 2022 16:00:14 +0000 https://blogpaws.com/?p=34769 Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where a content organization tool like a content catalog comes...

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