Chloe DiVita

The Pet Industry: Observations from Global Pet Expo 2025

Chloe DiVita — Fri, 09 May 2025 01:45:21 +0000

Global Pet Expo 2025 did not disappoint. Since 2012, I have walked the show floor at Global, only missing a few years. I remember sitting in the press room during my first media lunch and thinking how big the pet industry was at $52 billion, and now it’s at $152 billion. That’s larger than the...

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AI Prompting Tips to Help Small Pet Businesses in 2025

Chloe DiVita — Fri, 27 Dec 2024 01:48:20 +0000

As a small pet business owner, you’re constantly juggling tasks—from creating blog posts and emails to staying up to date with Google and all the social algorithms to managing lead magnets and engaging with your audience. You are the one doing most of the work, and with only one you around, that can feel overwhelming....

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How to Pitch Collaborations as a Pet Influencer

Chloe DiVita — Fri, 23 Aug 2024 18:42:40 +0000

When it comes to successfully pitching a brand with which you want to collaborate, it’s easy to feel overwhelmed by where to start. We often hear questions like, “What do I say to catch X brand’s attention?” “Where do I pitch X brand so they get my request?” or “Do I need a media kit...

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Why You Need An Author Byline on Every Blog Post

Chloe DiVita — Fri, 21 Jun 2024 06:47:57 +0000

The practice of journalists attributing their names with a short biography to articles through author bylines emerged nearly a century ago. Prior to the 1900s, anonymous articles were not unusual, and those who chose to “sign” their work with just their name often sought recognition for their work and accountability for mistakes. Bylines became a...

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Tips To Share Your Brand Story On Your About Page

Chloe DiVita — Fri, 10 May 2024 22:28:16 +0000

Storytelling on your About Page is important for everyone – brand and people alike. As someone who has coached hundreds of speakers, leaders, and brands on their stories, I’m often asked what the ingredients are for a great story. I wish there was a simple answer, like a recipe for baking chocolate chip cookies. Alas,...

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Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness

Chloe DiVita — Thu, 29 Feb 2024 16:00:00 +0000

In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your website to be found. One of those aspects is Google E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. But what exactly is...

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All About Google’s New Email Sender Guidelines For 2024

Chloe DiVita — Tue, 30 Jan 2024 16:00:12 +0000

In October 2023, Google announced new email sender guidelines for bulk senders to Gmail accounts. They call these “Email Sender Guidelines,” and while Google titles them “guidelines,” they make it clear that these are requirements. There is a lot to unpack here. First and foremost, while Google states this applies to bulk senders (anyone who...

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How to Do a Mid-Year Check-in for Your Business Goals

Chloe DiVita — Thu, 13 Jul 2023 16:00:46 +0000

Every business has goals, and most often, those goals are set at the beginning of a new year. Since businesses ebb and flow, it’s important to make time to do a mid-year check-in on your business goals. We don’t mean take a little time to look at what goals you set for the year to...

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5 Tips to Leverage Storytelling in Email Marketing

Chloe DiVita — Thu, 25 May 2023 16:00:09 +0000

Email inboxes are overflowing with every kind of email under the sun: good emails, bad emails, sales emails, pitch emails, spam emails, abandoned cart emails, emails with the freebie you just downloaded, and some really great emails too. There are also examples of great storytelling in email marketing. They are the emails that keep you...

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Email Marketing Basics for Small Pet Business Owners

Chloe DiVita — Thu, 23 Mar 2023 16:00:44 +0000

In a world where social platforms get so much attention, small pet business owners should not be overlooking the benefits of email marketing. When it comes to growing a community where you own the information (no shade to Meta… okay, maybe a little), understanding email marketing basics is imperative. There is no better way to...

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