SEO Archives - BlogPaws

How to Rank in AI Search Results: Actionable Steps to Help Your Pet Business Stand Out in Generative Search

Britt Kascjak — Thu, 15 May 2025 23:47:47 +0000

We have entered a new world of information seeking, with the average pet parent turning to Alexa or ChatGPT to answer their burning questions. Faced with this reality of AI search, many in the content creation and marketing spaces are frustrated and discouraged. But the harsh truth is that generative search isn’t going away. Search...

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Diversifying Your SEO Strategy: A Practical Guide to Bing Webmaster Tools for Pet Businesses

Britt Kascjak — Thu, 20 Mar 2025 02:03:36 +0000

Remember when we thought dial-up was the peak of internet speed and CDs were the new cutting-edge development in at-home music? Yeah, about that… We all have that comfortable space, clinging to the familiar, and when it comes to search engines, that’s almost always Google. But what if I told you there are other options,...

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Find Your Audience with Pinterest SEO Basics for Pet Content Creators

Britt Kascjak — Tue, 07 Jan 2025 00:44:00 +0000

With the uncertainty of search performance and the changing algorithms on many platforms, we have seen a growing number of creators focusing on Pinterest for traffic. But what does it take, as a content creator, to succeed in 2025? In this guide, we will focus on the finer details of what it takes to leverage...

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Most Important Google Analytics Metrics for Bloggers and Content Creators

Britt Kascjak — Thu, 31 Oct 2024 00:58:25 +0000

Are you struggling to determine if your blog posts are successful or if their reach is falling short? Do you feel lost in a sea of Google Analytics data? If so, you’re not alone! Many bloggers and content creators find it challenging to dig through and understand all the information collected by this valuable tool....

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Understanding the Importance of Link Building for SEO

Britt Kascjak — Fri, 05 Jul 2024 21:24:02 +0000

You’ve poured your heart into creating informative, engaging content to help and empower pet parents with your knowledge and experience in the pet space. But with more than 2.5 billion blog posts published every year, how do you stand out and reach your ideal readers? Many experts stress the importance of search engine optimization (SEO)—and...

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Google Search Documents Leak – What Does This Mean for You?

Britt Kascjak — Mon, 03 Jun 2024 17:55:30 +0000

The recent leak of Google’s internal search documentation has been all the buzz in the marketing world recently. Content creators and small business owners are scrambling to understand what this means for their marketing efforts, while many top “gurus” are coming out of the woodwork with interpretations and proposed answers. For the average Joe, the...

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Level Up Your Content Marketing with AI for SEO

Britt Kascjak — Sat, 18 May 2024 01:37:15 +0000

Are you struggling to create SEO-friendly content that ranks high in search results for your small pet business? You’re not alone! Between the recent updates (and upsets) relating to Google as a search platform and the introduction of AI into content creation, many small business owners are left feeling overwhelmed and unable to cope. At...

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Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness

Chloe DiVita — Thu, 29 Feb 2024 16:00:00 +0000

In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your website to be found. One of those aspects is Google E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. But what exactly is...

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Cracking the Code: YouTube SEO Tips Every Creator Should Know

Britt Kascjak — Sat, 11 Nov 2023 16:00:39 +0000

We often talk about the importance of Search Engine Optimization (SEO) to help your blog content reach your target audience. But blogging isn’t the only part of your marketing plan that should incorporate SEO. As a content creator or small business owner, you must consider how to position yourself in search on each platform. This...

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Beginners Guide to Using Google Search Console for Keyword Research and SEO

Britt Kascjak — Thu, 28 Sep 2023 16:00:40 +0000

In the world of content marketing, few things get as much attention (both good and bad) as search engine optimization. While most bloggers and small business owners recognize the value of optimizing their content for search performance, the cost of many SEO tools can be prohibitive. Luckily, there are also many great opportunities to do...

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