marketing Archives - BlogPaws

All About Google’s New Email Sender Guidelines For 2024

Chloe DiVita — Tue, 30 Jan 2024 16:00:12 +0000

In October 2023, Google announced new email sender guidelines for bulk senders to Gmail accounts. They call these “Email Sender Guidelines,” and while Google titles them “guidelines,” they make it clear that these are requirements. There is a lot to unpack here. First and foremost, while Google states this applies to bulk senders (anyone who...

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How to Set Yourself Up for Inbound Marketing Success in 2024

Britt Kascjak — Thu, 28 Dec 2023 16:00:43 +0000

In the ever-changing world of digital marketing, many phrases and buzzwords exist. It can be challenging to decide where to focus your attention to set your business up for online success. While there is no one-size-fits-all solution for business marketing, some strategies will resonate better with small businesses like those in the BlogPaws community. One...

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Cracking the Code: YouTube SEO Tips Every Creator Should Know

Britt Kascjak — Sat, 11 Nov 2023 16:00:39 +0000

We often talk about the importance of Search Engine Optimization (SEO) to help your blog content reach your target audience. But blogging isn’t the only part of your marketing plan that should incorporate SEO. As a content creator or small business owner, you must consider how to position yourself in search on each platform. This...

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Email Marketing Basics for Small Pet Business Owners

Chloe DiVita — Thu, 23 Mar 2023 16:00:44 +0000

In a world where social platforms get so much attention, small pet business owners should not be overlooking the benefits of email marketing. When it comes to growing a community where you own the information (no shade to Meta… okay, maybe a little), understanding email marketing basics is imperative. There is no better way to...

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How Can I Use YouTube for Marketing My Small Pet Business?

Britt Kascjak — Thu, 09 Mar 2023 16:00:24 +0000

There has been a lot of talk in the business world about the growing power of video online. With more people consuming video content than ever before, marketers are invested in the potential offered by YouTube for marketing businesses in all industries – and you should be too! Why? We will take a deep dive...

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Instagram for Business Growth: Vanity Metrics Vs Actionable Metrics

Britt Kascjak — Thu, 23 Feb 2023 16:00:53 +0000

Social media marketing requires an investment of your business resources, including both time and money. For this reason, small pet business owners need to view the growth of their accounts a little differently than we would our personal accounts. As with any aspect of your marketing plan, you need to track and analyze your Instagram...

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How to Build a Community for Your Business through Social Media

Emily Hall — Tue, 27 Dec 2022 16:00:58 +0000

There is nothing quite like finding a community of like-minded people who all share a common interest, passion, or goal. People like to feel welcomed, feel like they belong, and to be able to talk about their interests and passions with people who understand. Because a community brings engagement and camaraderie, which can then be...

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18 Social Media Tools to Improve Your Small Business Marketing

Emily Hall — Thu, 03 Nov 2022 16:00:13 +0000

Whether you love it or hate it, social media plays a big part in the growth and success of your small pet business. While it’s certainly not the be-all-end-all, it can be used to effectively and inexpensively market your business. That being said, managing social media accounts is a big job, and as a solopreneur...

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Create An Effective Social Media Marketing Plan For Your Small Business

Britt Kascjak — Thu, 20 Oct 2022 16:00:10 +0000

January 2023 is just around the corner, marking the start of a new calendar year. This is the perfect time to dust off your social media marketing plan from 2022, assess what did or didn’t work and breathe new life into it. Whether you’re updating and refocusing your existing social media marketing plan or creating...

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5 Low-Cost Social Media Management Tools For Your Small Pet Business

Britt Kascjak — Thu, 13 Oct 2022 16:00:48 +0000

While most small business owners will agree that social media plays an important role in business success today, the process of creating and maintaining multiple social media accounts is often intimidating. This is especially true when you consider the time demands associated with owning a business to begin with! It’s time to work smarter, not...

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