content marketing Archives - BlogPaws https://blogpaws.com/tag/content-marketing/ Collaboration • Education • Community Tue, 07 Jan 2025 00:36:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://blogpaws.com/wp-content/uploads/2022/08/cropped-favicon-32x32.png content marketing Archives - BlogPaws https://blogpaws.com/tag/content-marketing/ 32 32 Letter to the BlogPaws Community: Don’t Worry, Blogging is NOT Dead! https://blogpaws.com/letter-to-the-blogpaws-community-dont-worry-blogging-is-not-dead/ https://blogpaws.com/letter-to-the-blogpaws-community-dont-worry-blogging-is-not-dead/#comments Wed, 13 Nov 2024 22:08:27 +0000 https://blogpaws.com/?p=37947 To our Dedicated BlogPaws Community, After years, even decades, of work and effort, many bloggers and content creators feel discouraged by the recent challenges in the world of content marketing. The not-so-helpful “Helpful Content Update” promised to reward helpful and original content. Yet, we saw so many AMAZING creators being penalized while 8-year-old Reddit conversations...

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Understanding the Importance of Link Building for SEO https://blogpaws.com/understanding-the-importance-of-link-building-for-seo/ https://blogpaws.com/understanding-the-importance-of-link-building-for-seo/#respond Fri, 05 Jul 2024 21:24:02 +0000 https://blogpaws.com/?p=37265 You’ve poured your heart into creating informative, engaging content to help and empower pet parents with your knowledge and experience in the pet space. But with more than 2.5 billion blog posts published every year, how do you stand out and reach your ideal readers? Many experts stress the importance of search engine optimization (SEO)—and...

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Why You Need An Author Byline on Every Blog Post https://blogpaws.com/why-you-need-an-author-byline-on-every-blog-post/ https://blogpaws.com/why-you-need-an-author-byline-on-every-blog-post/#respond Fri, 21 Jun 2024 06:47:57 +0000 https://blogpaws.com/?p=37030 The practice of journalists attributing their names with a short biography to articles through author bylines emerged nearly a century ago. Prior to the 1900s, anonymous articles were not unusual, and those who chose to “sign” their work with just their name often sought recognition for their work and accountability for mistakes. Bylines became a...

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Level Up Your Content Marketing with AI for SEO https://blogpaws.com/level-up-your-content-marketing-with-ai-for-seo/ https://blogpaws.com/level-up-your-content-marketing-with-ai-for-seo/#respond Sat, 18 May 2024 01:37:15 +0000 https://blogpaws.com/?p=36972 Are you struggling to create SEO-friendly content that ranks high in search results for your small pet business? You’re not alone! Between the recent updates (and upsets) relating to Google as a search platform and the introduction of AI into content creation, many small business owners are left feeling overwhelmed and unable to cope. At...

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Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness https://blogpaws.com/demystifying-google-e-e-a-t-for-seo/ Thu, 29 Feb 2024 16:00:00 +0000 https://blogpaws.com/?p=36392 In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your website to be found. One of those aspects is Google E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. But what exactly is...

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How to Set Yourself Up for Inbound Marketing Success in 2024 https://blogpaws.com/how-to-set-yourself-up-for-inbound-marketing-success-in-2024/ https://blogpaws.com/how-to-set-yourself-up-for-inbound-marketing-success-in-2024/#respond Thu, 28 Dec 2023 16:00:43 +0000 https://squish.blogpaws.com/?p=36224 In the ever-changing world of digital marketing, many phrases and buzzwords exist. It can be challenging to decide where to focus your attention to set your business up for online success. While there is no one-size-fits-all solution for business marketing, some strategies will resonate better with small businesses like those in the BlogPaws community. One...

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Why You Should Plan Your Content for SEO with Article Briefs https://blogpaws.com/why-you-should-plan-your-content-for-seo-with-article-briefs/ https://blogpaws.com/why-you-should-plan-your-content-for-seo-with-article-briefs/#comments Tue, 27 Sep 2022 16:00:21 +0000 https://blogpaws.com/?p=35007 When planning content for your site, having a solid SEO strategy is one of the most important aspects. Organic traffic is the most reliable kind, and the only way to get it is by ranking on Google and other search engines. And the only way to rank on search engines is by writing for SEO....

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Search Intent and SEO: How to Optimize Your Content for Results https://blogpaws.com/search-intent-and-seo-how-to-optimize-your-content-for-results/ https://blogpaws.com/search-intent-and-seo-how-to-optimize-your-content-for-results/#comments Tue, 23 Aug 2022 14:00:29 +0000 https://blogpaws.com/?p=34879 Google has recently announced a new update to its search algorithm with a focus on “people-first content”. This will prioritize content that provides real value to the people searching rather than just writing content to appease a search engine. But what does this mean for you as a creator? When discussing how to write SEO-optimized...

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Why You Should Have a Content Catalog for Your Website https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/ https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/#respond Tue, 26 Jul 2022 16:00:14 +0000 https://blogpaws.com/?p=34769 Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where a content organization tool like a content catalog comes...

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How to Use Content Themes on Your Website https://blogpaws.com/how-to-use-content-themes-on-your-website/ https://blogpaws.com/how-to-use-content-themes-on-your-website/#comments Tue, 01 Mar 2022 14:00:06 +0000 https://blogpaws.com/?p=34565 Creating your blog content ideas around content themes is a great way to inspire your creativity and build a long list of content ideas in your niche. If this is your first time hearing about the use of content themes in content creation, you’re in luck. In this article, we’re going to look at this...

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