Posts by Jessica Shipman Archives - BlogPaws https://blogpaws.com/category/executive-blog/authors-team/posts-by-jessica-shipman/ Collaboration • Education • Community Tue, 08 Oct 2024 22:28:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://blogpaws.com/wp-content/uploads/2022/08/cropped-favicon-32x32.png Posts by Jessica Shipman Archives - BlogPaws https://blogpaws.com/category/executive-blog/authors-team/posts-by-jessica-shipman/ 32 32 5 Products to Take Your Instagram Reels to the Next Level https://blogpaws.com/5-products-to-take-your-instagram-reels-to-the-next-level/ Sat, 25 Feb 2023 02:53:46 +0000 https://blogpaws.com/?p=35558 There’s no debating that Instagram Reels are a great opportunity for small pet businesses to grow their audience and reach new potential customers. And if you don’t believe me yet – start here. We don’t only create our own business Reels, but we encourage and teach Reel creation through our semi-annual #PetBizReels Challenge. One of...

The post 5 Products to Take Your Instagram Reels to the Next Level appeared first on BlogPaws.

]]> Letter to the BlogPaws Community: Tackling Burnout https://blogpaws.com/letter-to-the-blogpaws-community-tackling-burnout/ https://blogpaws.com/letter-to-the-blogpaws-community-tackling-burnout/#respond Tue, 01 Nov 2022 16:00:55 +0000 https://blogpaws.com/?p=35366 To our amazing BlogPaws Community, We’re trying something new today and I’m excited for you to join me on this journey. Here at Team BlogPaws, we have a not-so-secret obsession with content marketing and SEO. Ask any of us on the team a content or SEO-related question and before you know it, you’ll be slowly...

The post Letter to the BlogPaws Community: Tackling Burnout appeared first on BlogPaws.

]]> https://blogpaws.com/letter-to-the-blogpaws-community-tackling-burnout/feed/ 0 6 Follow-Up Tips for Networking Events in the Pet Industry https://blogpaws.com/6-follow-up-tips-for-networking-events-in-the-pet-industry/ https://blogpaws.com/6-follow-up-tips-for-networking-events-in-the-pet-industry/#comments Tue, 13 Sep 2022 16:00:49 +0000 https://blogpaws.com/?p=34977 Whether you attend large trade shows like SuperZoo or Global Pet Expo, smaller regional shows, or local events like festivals and farmers’ markets with your business, in-person networking is an important skill to have. In this article, we’re going to help you prepare with a few key tips for networking events. Just like many things,...

The post 6 Follow-Up Tips for Networking Events in the Pet Industry appeared first on BlogPaws.

]]> https://blogpaws.com/6-follow-up-tips-for-networking-events-in-the-pet-industry/feed/ 3 8 Pet Industry Trends Highlighted at SuperZoo 2022 https://blogpaws.com/8-pet-industry-trends-highlighted-at-superzoo-2022/ https://blogpaws.com/8-pet-industry-trends-highlighted-at-superzoo-2022/#respond Thu, 08 Sep 2022 16:00:20 +0000 https://blogpaws.com/?p=35015 Every year thousands of pet professionals descend on Las Vegas, Nevada to share or search for the latest in pet product innovation. SuperZoo is an annual pet retail trade show that brings together pet industry manufacturers, distributors, store owners, and more across a multi-day event.  This year the BlogPaws team attended with three goals in...

The post 8 Pet Industry Trends Highlighted at SuperZoo 2022 appeared first on BlogPaws.

]]> https://blogpaws.com/8-pet-industry-trends-highlighted-at-superzoo-2022/feed/ 0 How to Install Google Analytics 4 on WordPress https://blogpaws.com/how-to-install-google-analytics-4-on-wordpress/ https://blogpaws.com/how-to-install-google-analytics-4-on-wordpress/#comments Thu, 01 Sep 2022 16:00:35 +0000 https://blogpaws.com/?p=34949 Beginning on July 1, 2023, Google Analytics 4 (GA4) will be the only option available for website owners to continue tracking their website traffic via Google Analytics. Universal Analytics (UA), the current version of Google Analytics, will retire. Though historic UA data will be accessible through UA for at least 6 months, the tool will...

The post How to Install Google Analytics 4 on WordPress appeared first on BlogPaws.

]]> https://blogpaws.com/how-to-install-google-analytics-4-on-wordpress/feed/ 1 How to Batch Content for Instagram Reels https://blogpaws.com/how-to-batch-content-for-instagram-reels/ https://blogpaws.com/how-to-batch-content-for-instagram-reels/#respond Tue, 16 Aug 2022 16:00:45 +0000 https://blogpaws.com/?p=34839 It’s natural for ideas and inspiration about your pet business to come to you in waves. Some days you might be full of ideas for future pet-themed Instagram Reels and other days you might be left empty-handed. One of our favorite ways to take advantage of the natural ebb and flow that is creativity is...

The post How to Batch Content for Instagram Reels appeared first on BlogPaws.

]]> https://blogpaws.com/how-to-batch-content-for-instagram-reels/feed/ 0 Why You Should Have a Content Catalog for Your Website https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/ https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/#respond Tue, 26 Jul 2022 16:00:14 +0000 https://blogpaws.com/?p=34769 Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where a content organization tool like a content catalog comes...

The post Why You Should Have a Content Catalog for Your Website appeared first on BlogPaws.

]]> https://blogpaws.com/why-you-should-have-a-content-catalog-for-your-website/feed/ 0 12 Emails to Add to Your Email Marketing Plan in 2021 https://blogpaws.com/12-emails-to-add-to-your-email-marketing-plan-in-2021/ https://blogpaws.com/12-emails-to-add-to-your-email-marketing-plan-in-2021/#comments Mon, 16 Aug 2021 12:00:27 +0000 https://blogpaws.com/?p=34373 Running a small pet business meaning sending emails. Sometimes a LOT of emails. In order to maximize the impact your emails have it’s important to consider adding different types of emails to your email marketing plan. Most small pet businesses we work with have figured out the email newsletter part, or send an update of...

The post 12 Emails to Add to Your Email Marketing Plan in 2021 appeared first on BlogPaws.

]]> https://blogpaws.com/12-emails-to-add-to-your-email-marketing-plan-in-2021/feed/ 1